5 Tips to Create a Brand that Stands Out and Stands the Test of Time
How you can create an awesome brand for your business
![](https://static.wixstatic.com/media/11062b_2a0524d3a0e64d13a2dc3026d8d6a97d~mv2.jpg/v1/fill/w_980,h_617,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/11062b_2a0524d3a0e64d13a2dc3026d8d6a97d~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_cb3de681828d491b88418a7a1df6d178~mv2.jpg/v1/fill/w_980,h_246,al_c,q_80,usm_0.66_1.00_0.01,enc_auto/9ce10b_cb3de681828d491b88418a7a1df6d178~mv2.jpg)
A good brand — one that you should invest in — should be easy to reproduce and recognize. It will be used in a versatile way, thus, you want it to be readable at a variety of sizes and work on a variety of platforms and mediums.
As your business morphs and grows so too should your brand. It should be able to follow you on your growth journey and stand the test of time.
Keep it relevant to your unique style, name and niche without being limited by latest trends or fads.
Therefore, the key components to creating a brand that works for you and your business are:
Keep it simple
Keep it consistent
Keep it relevant to your name and niche
Allow for versatility
Keep it as timeless as possible
Some examples (all brands were created in collaboration with the clients and designed by myself):
![](https://static.wixstatic.com/media/9ce10b_d2659a9b1275428b803ccaf519c2396c~mv2.jpg/v1/fill/w_980,h_1024,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/9ce10b_d2659a9b1275428b803ccaf519c2396c~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_7f081d4bc8b04b09a682959f3b1ec6d7~mv2.jpg/v1/fill/w_980,h_1515,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/9ce10b_7f081d4bc8b04b09a682959f3b1ec6d7~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_f6cf577219374cc1a33ae2474e454160~mv2.jpg/v1/fill/w_980,h_595,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/9ce10b_f6cf577219374cc1a33ae2474e454160~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_a26580f841b340e0a4173a49edae6ec6~mv2.jpg/v1/fill/w_980,h_630,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/9ce10b_a26580f841b340e0a4173a49edae6ec6~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_60b80a83ece946f7862fc70c53662172~mv2.jpg/v1/fill/w_980,h_595,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/9ce10b_60b80a83ece946f7862fc70c53662172~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_546d593faefa4bcd9d02513e3b410e03~mv2.jpg/v1/fill/w_980,h_1354,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/9ce10b_546d593faefa4bcd9d02513e3b410e03~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_f92ca5cb4aa14de88b0cc67129b23444~mv2.jpg/v1/fill/w_980,h_667,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/9ce10b_f92ca5cb4aa14de88b0cc67129b23444~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_cb60ad301e3d4e1bbe29b281ad3b148c~mv2.jpg/v1/fill/w_980,h_927,al_c,q_85,usm_0.66_1.00_0.01,enc_auto/9ce10b_cb60ad301e3d4e1bbe29b281ad3b148c~mv2.jpg)
![](https://static.wixstatic.com/media/9ce10b_d73706bcb6574cf9aedd9054acfddf88~mv2.jpg/v1/fill/w_792,h_612,al_c,q_85,enc_auto/9ce10b_d73706bcb6574cf9aedd9054acfddf88~mv2.jpg)
Want more info on creating a brand and branding for your business. Ask in the comments below or contact me at gabriellecosco@gmail.com
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